Alpha7 was quick to zero in on the issues, and provided a great diagnosis of what needed to be done to improve visibilities and to help us focus on customers with higher priorities, most importantly our management is able to track the progress via an integrated dashboard.

Gene Lim, Managing Director, OGX Singapore, OGX Singapore

Originex makes available Structured Cabling & Cable Management System products; Networking, Network Security & IP Security Surveillance products; Lighting & Lighting Management Systems products as well as Industrial Supplies to a vast customer base. Beyond the function of distribution, Originex provides training, after sales support and maintenance services to their dealers, system integrators, contractors and end-users.
Year established: 1996
Industry: Professional Services
Country HQ: Malaysia
Country Presence: Malaysia, Singapore, Hong Kong

Case Study

In order to stay ahead in a highly competitive industry, 20-year-old Malaysian-headquartered IT hardware distributor Originex (OGX) recognised that it needed to digitise many of its manual processes. Their Singapore branch had a lean team of 13 employees at their Tai Seng office, supporting operations, sales, human resources and finance. Business was expanding, with their clients in Singapore and Malaysia demanding more solutions to their IT problems; the company was anticipating doubling its sales pipeline within the next six months.

Download the Originex case study